Joseph Frank "Joe" Bruce (born April 28, 1972) is an American rapper, record producer, professional wrestler and actor. Bruce is known as Violent J of theInsane Clown Posse (ICP). He is co-founder of the record label Psychopathic Records, with fellow ICP rapper Joseph Utsler (a.k.a. Shaggy 2 Dope) and their former manager, Alex Abbiss. Also along with Utsler, Bruce is the co-founder of the professional wrestling promotion Juggalo Championship Wrestling.